Aisle411: An Augmented Reality Leader in Indoor Positioning That Helps You to Immediately Locate Your Favourite Product in Retail Stores | Augrealitypedia
I know that you love shopping but at the same time, always hate the waste of time consumed to locate your desired product in a retail store. Well, Augmented Reality can help you to come out from this problem. Yes, Aisle411 has realized the same and provide a very innovative solution to locate your favourite product in a huge retail store by just using your Smart-phone. So, in today’s blog post, I have decided to introduce Aisle411, one of the market leader in indoor positioning using Augmented Reality.
Aisle411: An Augmented Reality Leader in Indoor Location Tracking
If I am not wrong, while travelling outside, you love to take assistance of Google Maps. Although, apps like Google Maps work fantastic for outdoor navigation, but they can’t help you in locating any specific zone inside a building. Here, Aisle411 comes into the picture. Yes! its proprietary technology with the ability of indoor location tracking make it possible to navigate you in a closed building with better accuracy. In fact, Aisle411 is one of the market leaders among indoor positioning platforms. Moreover, using Augmented reality technology, it infuses virtual direction lines and other relevant information into the real-time video of the aisle (passage). OK, let’s move ahead with this real-time Augmented reality indoor navigation platform.
#1. Brief Summary of Aisle411
Well, before proceeding further to practical utilization of Aisle411 and Augmented reality in various fields, let’s have a look at the company Aisle411 Inc. This innovative company was founded in 2008 by its CEO Nathan Pettyjohn and based on St. Louis, Missouri. According to the company website, it provides indoor mapping solutions to more than 14,000 various venues including retail stores, airports and offices.
#2. Aisle411 and Augmented Reality :- Future of Retail Stores
Undoubtedly, you always find physical signboards pointing towards the different category of products (e.g., cosmetics, grocery items, etc.) in every retail store. But, even then many times you face a problem in finding the exact location (shelf) of a particular product available there. Aisle411 provides the solution by digitally mapping each and every available product with respect to the layout of the store. Moreover, it also embeds various relevant information (e.g., discount coupons) along with the real-time location data. While it provides an awesome shopping experience for you, it can also share your purchasing habit (after your consent only) with the retailer. This database enables the retailers to serve you better during your next visit. Do watch below YouTube video and feel Aisle411 in real action.
Thus, with the right combination of Augmented Reality technology and the ready database of user preferences, the retailers have a great chance to improve sales conversion rate. It would definitely be a win-win situation for both you and the retailer. And yes, more than 12000 retail stores in the USA are already using its patented technology. So, you can imagine the awesomeness of Aisle411 in the Retail industry.
Related Article :- Augmented Reality in Retail And Amazon Go
#3. Technology from Aisle411 and Tango merge together for the Airport
Well, apart from the retail stores, Aisle411 has also spread the wings into the indoor navigation of Airport terminals. Yes, you read it correctly. San Jose International Airport along with the Google Tango team has tried the Augmented Reality app developed by Aisle411. So, what it does? It provides you an augmented view of Airport overlaid with various relevant digital information on it. This information can be real-time flight status, departure gate locations, refreshment options etc. And, the best part is that you can use it on your own smartphone. Moreover, as Google Tango works on the image recognition technology instead of GPS, this navigation app can provide you an accurate location details within centimeters. Do check below YouTube video to feel Aisle411 on San Jose International Airport.
Related Article:- Tango Smartphones with Augmented Reality
#4. Aisle411 with Augmented Reality for Resorts and Casino Industry
Up to now, you have enjoyed shopping and travelling with Aisle411. So, what next? Now, it’s time to utilizing it for resorts and casino industry. Yes, MGM Grand Casino in Las Vegas is the first in the casino industry to try Augmented reality navigation App for indoor positioning. In fact, it offers a perfect gaming experience blend with the indoor navigation of high level accuracy. Do check below YouTube video to see it in action.
#5. Augmented Car Shopping with Aisle411
Apart from the solution for indoor positioning, Aisle411 also helps car manufacturers to market their product to customers in a very interactive manner. For this purpose, it utilizes the amazing Augmented reality technology. Below YouTube video uploaded by Aisle411 Inc. explains it in a very beautiful manner.
Using the immersive Augmented reality, you can visualize the various features in the real-time. Moreover, you can also visualize the vehicle in your favourite colour. And, for all these, you just need to point your Smartphone towards the vehicle.
To summarize, I can say that with the ample availability of smartphones, Augmented reality is slowly penetrating into various fields to solve many real problems. Accurate Indoor Navigation is one of such problems that we face on the regular basis. And, Aisle411 has already proven its capability to provide an immersive experience of Augmented Reality in this segment. Whether, it’s a retail store, airport, or even a casino, Aisle411 always navigates you to reach your desired location and that too in a very interactive manner.
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