5 of The Best Augmented Reality Advertising Campaign (ads) by World’s Most Admired Companies To Make Your Eyes Amazed From Beginning Till End: Augrealitypedia
Last week, I had discussed about the difference between AR vs VR. Also, you must be familiar with various applications of Augmented Reality in areas like education and marketing. Today, I will discuss about another important utilization of AR. Yes! It’s about the use of Augmented Reality in advertising. Also, after going through the article, you will be amazed to know that many world-famous companies use Augmented Reality ads for their marketing campaigns. In fact, Augmented reality makes the ads unforgettable to people. Furthermore, applications like WOWSOME help companies to infuse Augmented reality in their printed advertisements. And, you can just scan the advertisement through your smart-phone to get the amazing Augmented reality advertisement pop-up on your device. While you can find numerous Augmented reality campaigns, I have listed out 5 really innovative Augmented reality advertising examples for you.
5 of the best Augmented Reality Advertising campaigns
Well, I know that willingly or unwillingly, you watch so many advertisements in your daily life. And, if I am not wrong, you hate most of them. Whether you love or hate them, the truth is that advertisement play a major role in spreading the brand-name to masses. Also, companies invest a huge amount of money for their advertisement and related campaigns. But, the problem is that, you easily get bored with these repetitive type of recorded advertisements. And, the solution is Augmented reality advertising campaigns. Yes! AR literally add the magical effect in the advertisements and keep your eyes glued to them. OK, lets move ahead and watch few of the best examples of most creative Augmented reality advertisement.#AugmentedRealityAdvertising Campaigns Make Your Eyes Amazed from Beginning till End Click To Tweet
Undoubtedly, you must know Uber, a major transportation network company. But, have you ever heard about their Augmented reality Advertising campaigns? Yes! I am absolutely correct. Uber has really shocked some of their riders by adding virtual adventures at Zurich main station. Are you willing to experience the same? Must check below campaign created by world’s leading Augmented reality company, 3rockAR. Nevertheless to mention that, you would be amazed with this awesome Augmented Reality ad campaign.
Another innovative Augmented reality advertising campaign is from the well-known financial service organisation, VISA. To provide an unforgettable interactive experience, Lemon&Orange has utilized Augmented Reality in the campaign named “Try something new with Visa”. The campaign was organized in Poland. During the event, whenever a user enters into the designated circular mark on the floor, realistic animations of the virtual animals merge with the live video of him/her. And, all these were projected on a huge LED screen. Thus, this Augmented reality ad certainly shocked the user for a moment. To feel the awesomeness, do check below YouTube video uploaded by Lemons&Orange.
Moreover, to keep the experience memorable, campaign organizers allow users to take and share their snaps.
During the launch of Pepsi Max, a sugar-free cola, Pepsi has done an Augmented Reality advertising campaign, named “Unbelievable Bus Shelter”. The campaign was presented at one bus stop of the London’s busiest street. Just imagine that you are waiting for a bus. And, you are enjoying natural scenery through a transparent window of the bus shelter. Suddenly, you notice that one tiger is approaching towards you from the window. What would you do now? Probably, you would start to run away from there. But, in the next moment you would realized that it was just a prank using AR. Yes! this is what exactly Pepsi has done in their advertising campaign using Augmented Reality. Do check below YouTube video to see this amazing example of Augmented reality advertisement.
Going one step ahead, a Nike store in Paris has utilized Augmented reality in more innovative ways. The store has equipped itself with Augmented reality devices. These devices work on the Projection-based Augmented Reality. Thus, it allows you to visualize different colour and design pattern on the same sneaker shoes. Moreover, you can customize your sneaker via a tablet or smart phone. In simpler words, using Augmented reality Advertising campaign, Nike allows you to think outside the box and design your own shoe with customized colour and pattern. Don’t miss below YouTube video to watch this awesome Augmented reality ad campaign in action.
Timberland Augmented reality advertising campaign is an another creative use of AR in the advertisement. For this campaign, Lemon&Orange has created the virtual fitting room. Here, you can have a feeling of “how it would look” for any cloth or accessories before you actually buy it. Thus, unlike physical changing room, here you can try a number of clothes and accessories within minutes. In the long run, it increases the sales conversion rate by converting shoppers into buyers. Do check below YouTube video to know the effectiveness of this Augmented reality ad campaign.
In summary, I can say that Augmented reality has opened up an innovative way for companies to represent themselves. Also, using interactive Augmented reality advertising, they not only connect with you rather make you as an integral part of their campaign (ads). And, this really helps them to literally infuse their brand-name easily into the users mind. Thus, Augmented reality advertisement is slowly growing up as the new trend in the offline and online advertising campaign. Nevertheless to mention that Augmented Reality is the future of advertising.
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