Augmented reality Marketing Strategies: e-commerce definition tweaked
You must have heard that technology is our best friend. Whether you are a business owner or a consumer, use of latest technology is must. Augmented reality (AR) is one of the key technology of near future. Marketers have already started implementing AR marketing in their business strategy. Today, I will explain about Augmented reality marketing strategies. You will come to know that how AR marketing really helps any business to grow globally. I guess, you must have heard the term Augmented reality (AR) in the recent technological news. For a newcomer, Augmented reality is a technology which enhances your real world by overlaying useful digital information on your real view. To explore it, have a look at my blog post dedicated on Augmented Reality. Augmented reality marketing strategy acts as an effective conversion rate optimization tool to turn shoppers into buyers.
Furthermore, It helps marketers to retain their consumer base. And, at the same time AR imprints a wow factor in the mind of a consumer. Integration of AR in Marketing Strategies is a Win-Win Situation for Both Marketer and Consumer Click To Tweet
Why are Augmented reality marketing strategies so fascinating for marketers and consumers?
In order to understand the influence of AR in marketing, treat yourself as a customer. Imagine you are in a home appliance showroom. You are willing to purchase the latest TV set for your home. You have shortlisted one from your choice. But, will you buy it? I think No. First, you will ask the salesperson about its price, features etc. Also, you might want to check its compatibility with your existing home theatre system. You will take a lot of time to decide, right! And, what if showroom has implemented Augmented reality marketing strategies?
Augmented reality marketing strategies Role for a consumer –
Instead of asking salesman or your colleagues about the features of your shortlisted product, you can just scan it with your Smartphone. Wow! you are ready with a lot of information like the 3D view, video reviews, special features, discounts, compatibility with other accessories, etc. And, all these information have displayed in the real-time on the display of your Smartphone. Oh! Found some issues with its compatibility. No problem, just point your Smartphone camera towards some another TV set and you will be ready with all related information. Within minutes, you will be in a position to make your final decision.
Augmented reality marketing strategies Role for a marketer –
Now, treat yourself as a sales manager of a retail store. You have provided AR-enabled devices to your salesperson. But, how they can use these devices? They can use them to study the consumer behaviour, their buying pattern, liking for some specific colour or design etc. in the real-time. Based on the input received, your salesperson would be in a better position to instantly provide a recommendation to each individual consumer. Thus, Augmented reality marketing strategy will definitely improve sales conversion rate through turning your shoppers into buyers.
Augmented reality marketing strategies Role for after sales services –
OK, now come back to your original role of the consumer. Fine, you have already purchased your favourite product from the Showroom. But, what if you get some issues with it after few months? Can Augmented reality help you for after sales services? Yes, it can. Best examples of this type of Augmented reality marketing strategy, you can get from the automobile industry. Moreover, Major automobile players like Audi & Hyundai have launched AR-based App (user manuals) for easy car maintenance.
Augmented reality marketing strategies Role in entire marketing cycle –
Not limited to only superimposed virtual information over your physical world, AR has an ability to interact with them in real-time. This distinct feature makes it a perfect technology to be adapted in Augmented reality marketing strategy. Any marketer can utilize this sales conversion optimization tool in their entire marketing cycle, starting from generating awareness about the product, selling it, and at last maintaining good customer relationship. Tip: – To feel Augmented reality in real action, I have an awesome collection of best AR-based apps especially for your Android/iOS Smartphone.
OK, it seems that Augmented reality marketing strategies are quite useful for marketers and consumers.
Which are the major companies who have already implemented Augmented reality marketing strategies?
A lot of companies are either already using or in the process of implementing Augmented reality marketing strategy. I have listed four out of them:-
Ray-Ban: – Ray-Ban is one of the major players in the optical industry. The company is already using Augmented reality with their AR-based app, Virtual mirror. It allows you to try the full range of sunglasses virtually and quickly on your face without visiting their showroom.
Cover Girl: – During the shopping of cosmetics, you face a major problem. If you want to try any product, you have to purchase it first. Very recently, Cover Girl has come up with an innovative solution. The company have launched an AR-based app, named BeautyU. You have to just launch the application. Then, scan your face using your Smartphone’s front camera. It recognizes your skin tone and apply appropriate cosmetics virtually on your face. So, you can enjoy any type of cosmetic virtually on your face and decide which one suits you most.
Zugara: – Zugara is a leading innovator in the development of Augmented reality software. You can have a look at below YouTube video about their virtual dressing room technology.
Lego: – Lego is a leading Toy manufacturer. They have started implementing AR-based kiosks and product boxes. You (your children) can just pick a box (an assembly kit) that you are willing to purchase. Scan it on kiosks. And, you will be ready with a real-life 3D view of the complete assembly of your toy. This will let you experience how your toy will look after assembly.
- Augmented reality in Retail and Amazon Go, A Future Grocery Store
- 5 of the best Augmented reality advertising campaigns
Augmented reality marketing strategies are beneficial for both marketers and consumers. The key is to implement it in such a way that fulfills your customer expectations in real-time.
For marketers, Augmented reality (AR) marketing strategies are very innovative. It acts as an effective conversion rate optimization tool to boost their sales. By integrating AR-based applications into Augmented reality marketing strategy, they can make shopping easier, more convenient and yes, a lot of fun for their customers.
And for consumers, AR is a way to try something new, something different from existing saturated world of online shopping. Augmented reality (AR) marketing strategy is especially useful for those, who are willing to have a complete realistic feel of the product, before actual buying.
Augmented reality is redefining the digital marketing. Augmented reality (AR) marketing strategies are gaining popularity among marketers. The digital era is now moving towards “A-commerce” after e-commerce and m-commerce.
That’s all from my side. You are most welcome to provide your valuable inputs in the comment section. Also, If you find this post useful and interesting then please share it with your friends. To stay updated about the latest trends in this amazing technology of Augmented reality (AR), do follow @Augrealitypedia on twitter and like my Facebook page. Also, subscribe to my website and receive latest post directly to your inbox. Thank you for visiting!